Risk can be mispriced
An incorrect loss estimate can attract worse risk that can negatively affect your bottom line.
Price optimisation
Optimise Pricing for Profit and Growth
Find the prices that grow your book and protect your margin. Balance cost of risk, demand, retention, and lifetime value, with guardrails on conversion rate, loss ratio, and individual price movements.
Pricing challenges
Static Pricing is not enough
Demand varies
Conversion and retention can respond differently by customer segment and price position.
One target is not enough
Growth, margin, loss ratio and customer value shape the final strategy within capacity and regulatory limits.
How Exakt helps
Evaluate pricing strategies that deliver your growth and profit goals.
Start with your objective, portfolio guardrails, and caps on how far any single customer's price can fall or rise. Compare strategies on the same book, then see exactly how the chosen one changes your current rates.
Efficient frontier
Select a scenario
Frontier scenarios
See the metric across different scenarios
| Metric | Current | |||||
|---|---|---|---|---|---|---|
| Conversion rate | 69.11% | 69.00% | 70.00% | 71.00% | 72.00% | 73.00% |
| Written margin | £11.95m | £14.11m | £14.39m | £14.63m | £14.81m | £14.99m |
| Written premium | £23.89m | £26.11m | £26.52m | £26.90m | £27.20m | £27.49m |
| Average premium | £418 | £457 | £464 | £471 | £476 | £481 |
| Average margin | £209 | £247 | £252 | £256 | £259 | £262 |
| Expected loss ratio | 50.00% | 45.96% | 45.76% | 45.62% | 45.55% | 45.48% |
| Average rate change | 0.00% | 4.49% | 5.38% | 6.31% | 7.45% | 9.23% |
| Policies | 57,134 | 57,134 | 57,134 | 57,134 | 57,134 | 57,134 |
Swipe to compare scenarios.